actiMirror on PC Tech

April 30th, 2016

actiMirror on PC Tech

a c t i M i r r o r 推 出 顛 覆 傳 統 的 智 能 鏡 子 組 合 平 台
有助零售 服務 醫療保健業界加強消費者與品牌間的情感聯繫 同時促進收益增長
香港企業太古 利豐 和 艾唯力集團 率先體驗嶄新的消費者互動及大數據分析優勢

< 香港 > — 香港公司 actiMirror 於19日宣布推出顛覆零售、服務、醫療保健及展覽業界的智能鏡子組合平台,為消費者帶來聯繫情感的‘YOUnique’體驗;同時透過公司數據收集平台的匿名數據,為企業帶來有價值的銷售數據分析。

actiMirror 的智能平台裝設特製程式,加強消費者互動,積極帶動銷售增長。每當顧客走到智能鏡子前,除了鏡子倒影以外,還會出現由內置傳感器觸發播映的高清影像,展示針對各人需要的實時個性化內容。這些內容經過嚴格挑選,根據匿名統計數據和RFID (射頻識別) 物件辨識技術,配對顧客感興趣的特定事物。為確保最佳效果,影像內容涉及廣闊題材,包括互動產品展示、教學短片、資訊娛樂影片等。

創造互動是一大驚喜,下一步就是讓消費者參與更多,讓他們得到嶄新體驗,從而帶來銷售機會。根據調查公司蓋洛普2015年的報告,「帶動情感聯繫的企業,毛利和銷售增長分別比其他競爭者多出26%和85%」。

actiMirror 在香港引起極大迴響,就太古 Mr & Mrs Fox、利豐及艾雅力集團餐廳的零售及服務業界試運, actiMirror行政總裁及共同創辦人Victor Ruiz-Sanchez先生表示:「actiMirror方案以智能鏡子展示特定及個人化內容吸引消費者,既顛覆傳統,又加強業務能力。這種方式帶動情感聯繫,並帶來企業品牌渴求的高度消費者互動、忠誠度及銷售增長。產品對業界影響重大,鏡子從此再不一樣!」

actiMirror 透過零售及服務行業隨處可見的產品,以人性化及精緻美觀的包裝,傳遞大數據,讓品牌預測消費者需要並增加人流,顛覆傳統,挑戰現狀。

除了與消費者建立更加深厚的聯繫之外,actiMirror還主導大數據的整理,確保公司管理團隊作出更有效率、更有利的決定。 actiMirror亦以一系列消費者互動過程收集匿名數據,包括重要分析數據如銷售轉換率(試與買的比例)、店內行為(包括最終選擇和購買前的產品評估)、詳細的消費者統計、實時存貨和銷售監察。這些資料將由總部及本部策管,並會於兩處傳遞,讓產品在銷售、價格定位及主要產品銷售方案方面可作出正確可取的決定。

「身為公司經理, actiMirror 從大數據庫獲取模式、趨勢和實際資訊,幫助我們更準確地預測消費者需要,帶來重大價值。」 Victor Ruiz-Sanchez先生解釋。「無論是使用單一鏡子,或在多間店子裝設鏡子網絡,這種實時反應讓公司作出理智可取的決定及實施快速有效的銷售策略。」

作為以眾多感應器收集和分析「大數據」的互聯網連接裝置,actiMirror在物聯網( IoT )的世界中帶領國際新潮流;而物聯網正在不斷顛覆傳統,以獨特新穎的方法使用大家熟悉的物件,如冷氣機、雪櫃和鏡子,改善人們生活,為企業增值。

「零售 / 智能購物」業界根據2014後期畢馬威全球科技創新調查,全球768名受訪業界領袖當中,有20%認為「零售/智能購物」是物聯網最具代表性的業界應用實例,擁有最為巨大的貨幣潛力。業界採用物聯網的進程相當迅速,根據科技分析公司Gartner,在2016年經已聯繫並且可使用的「物件」已達六十四億件,相比2015年增加30%。

「這是大數據的時代。」Ruiz-Sanchez直言。「由於網絡頻寬、儲存空間、電腦運算能力這三大『數碼加速器』以幾何級數發展,大數據分析現時已經是企業組織與行業對手競爭所不可或缺的利器。」

actiMirror 上手不難: actiMirror 的運作就像智能電話,你可以按需要安裝新的應用程式;當有適合你業務的新程式時你也會收到通知。actiMirror已有多種應用程式可供你初步使用,而且往後你可根據實際業務需要修訂程式的設置。

「actiMirror 可以快速投入使用,令你獲取額外的業務收益,因此你可以將首次購入鏡子所得的收益投入購買第二甚至第三套鏡子,將開銷減至最低。」Ruiz-Sanchez先生提示。「別忘記,鏡子越多,數據點也越多,令你掌握更多資訊,作更有利的決定。有了數據,你可以做出客觀決定;沒有數據,你只能依靠主觀判斷。」

actiMirror 會以匿名方式整合消費者的資料,提高客戶公司管理層的決策水平。由於系統不會保存任何圖像或影片,可保障消費者數據的私隱權,使得本公司數據業務附合個人資料(私隱)條例(第486章)第35J及35K條的要求。此外,actiMirror的Android應用程式設計上不會令用戶的匿名統計檔案與其個人身分有任何聯繫。如欲了解更多本公司的私隱政策,請登上 www.actimirror.com/pics,或以電子郵件( v.ruiz@actimirror.com)或電話(+852 94406167)與我們聯絡。

actiMirror 簡介
actiMirror 是物聯網( Internet of Things,簡稱 IoT )公司,我們相信藉著顛覆傳統的方式運用平常物件,例如鏡子,可以扭轉現狀,改善大眾的生活並提高業務的價值。actiMirror正為客戶提供‘YOUnique’的體驗,同時透過專利的智能鏡子組合數據收集平台,將匿名數據資料傳送至公司企業,顛覆著零售、服務、保健及展覽業界的常規。 actiMirror 由意大利移陣香港,希望能達成全球發佈的計劃。本公司在香港僱用了一班工程師擔任研發工作,他們會按照業務需求定造應用軟件,令企業可以與客戶建立情感的聯繫,促進銷售增長。現時,actiMirror正在飛躍增長,致力為亞太區及歐洲的零售及服務業、名牌企業服務,透過三大洲的龐大銷售網吸納新客戶


A big thank you on behalf of the actiMirror team!

April 27th, 2016

A big thank you on behalf of the actiMirror team!

Now that the dust is settling from the global product launch we celebrated together last Friday night, we would like to take some minutes to convey our sincere thanks for your support coming to the event.

It meant a lot to us to have you among other Customers, Government Officials, Partners, Existing and Future Investors, Distributors, the Press, Friends and different Captains of Industry.  On behalf of the actiMirror team: ‘thank you very much indeed’.

You can see the video of the event here

The actiMirror Team

On April 22nd the actiMirror team called their Customers; Partners; Investors; Distributors; the Press, and Captains of Industry from International Powerhouses to unveil their 2nd generation of connected smart mirrors. The event took place at an exclusive location overlooking Victoria harbour in Central Hong Kong. This is what happened next…

Charles Ng (Associate Director-General of Investment Promotion InvestHK introducing the actiMirror Founders to the global launch attendees

The attendees and the press gather around the actiMirror team to witness the unveiling of the new generation of smart mirrors that is disrupting Retail, Hospitality and Healthcare.

Victor Ruiz (actiMirror co-founder & CEO) launching the new generation of smart mirrors

Fulvio Riva (actiMirror co-founder & COO) launching the new generation of smart mirrors

Tim Duckworth (actiMirror co-founder & CTO) launching the new generation of smart mirrors

Derek Zhang (actiMirror Business Development Director) launching the new generation of smart mirrors

Damon Kennish (CEO of ImaginePOS, a Li&Fung company) explaining the global reach that an established multinational like Li&Fung brings as a distribution partner of actiMirror

Eddie Lai (CEO of Speculo Asia Singapore) explaining different distribution activities and projects in Singapore

Yazan Eideh (Middle East), Keisuke Manabe (Japan), and Boris Duhamel (HK/Macau) introducing themselves as actiMirror distributors

Olivier Klein (Solutions Architect at Amazon Web Services) explaining how AWS provides cloud infrastructure services to actiMirror as a preferred partner

Peter Murray (Swire F&B) describing how actiMirror delivers instrumental data to his flagship restaurant in Hong Kong to increase traffic and grow sales

Mike Mastroyiannis (actiMirror Advisory Board member, and CEO of Innogoal) explaining how open platforms such as actiMirror deliver wealth not only to shareholders but also to society when integrating different service providers under one ecosystem

Victor Ruiz reading a testimonial from Yat Siu, actiMirror investor and serial tech entrepreneur (Founder & CEO of Outblaze, and co-founder and director of Animoca) who was unable to attend due to a business trip

Damon Kennish (CEO of ImaginePOS, a Li&Fung company) being interviewed by the Press

Peter Murray (Swire F&B) and Evan Li (Events and Project Manager at Swire) being interviewed by the Press

Furuzonfar Zehni (VC at Fresco Capital), Sebastian Picardo (Chief Retail Officer at Lane Crawford), Teddy Lau (Consultant at Arctos) with Victor Ruiz (actiMirror co-founder & CEO)

Matt Fletcher (Global Head of Retail at Arcadis) and Simone from the actiMirror team

Suzanne Wang (Vice President of Corporate Development and Investments and Startup Tech Investments at Global Sources) and Seth Peterson (Partner at Heidrick & Struggles) with Victor Ruiz (actiMirror co-founder & CEO)

Eric Chupin (General Manager Eram Group), Olivier Klein (Solutions Architect Amazon Web Services) and Simone from the actiMirror team

Charles Ng (Associate Director-General of Investment Promotion InvestHK), Donna NguyenPhuoc (Director & co-founder at SPARQ), and German Muñoz (Director at Pacific Basin Economic Council) with Victor Ruiz (actiMirror co-founder & CEO)

Product demo by Viviana from the actiMirror team

Product demo to Vincenzo Carrieri (Asia Pacific Regional Director at Canali) and his wife, by Victor Ruiz (actiMirror co-founder & CEO)

Product demo to Xiaoping Guo (Vice President International Corporate at HSBC Commercial Banking) by James and Rainbow from the actiMirror team

Oscar Arribas (Enterprise Services at Hewlett-Packard) with Fulvio Riva (actiMirror co-founder & COO)

Angus Chan (Executive Director Corporate Banking at the Canadian Imperial Bank of Commerce) interacting with an actiMirror

Richard Kelly (Chief Catalyst at Li&Fung) and his wife with Victor Ruiz (actiMirror co-founder & CEO)

Melissa Gecolea (Principal Producer / Reporter at the News & Information Services Division of Television Broadcasts Limited)

Matthew Brooker (Bloomberg Editor) with Emma Yuan

Global launch event attendees

Shane Izaks (Group General Manager, Information Technology at the Hongkong and Shanghai hotels limited, owner and operator of Peninsula hotels) and Christopher Chan (General Manager, Research & Technology) interacting with an actiMirror

Two happy co-founders!

Cheers to a disruptive future!


actiMirror on Apollo

April 25th, 2016

actiMirror on Apollo


actiMirror on e-zone

April 21st, 2016

actiMirror on e-zone


actiMirror on Computer World HK

April 21st, 2016

actiMirror on Computer World HK


actiMirror on Techsite

April 19th, 2016

actiMirror on Techsite


Hong Kong company ready to sell interactive mirrors aimed at boosting shops’ sales

April 19th, 2016

Hong Kong company ready to sell interactive mirrors aimed at boosting shops’ sales

A Hong Kong-based company developing interactive mirrors for the retail and hospitality industries is set to launch its products after successful pilots in the city and Japan.
Originally founded in 2013 in Italy, actiMirror uses apps installed on its connected smart mirrors to profile customers which — when combined with radio frequency identification technology (RFID) tags on products — can suggest related items to boost shop sales.
“The main challenges both in retail and hospitality that we keep finding are how to collect and analyse customer data to grow sales,” said Victor Ruiz-Sanchez, the company’s chief executive officer. “Retailers are really struggling to make the figures that they did last year. They have a severely reduced number of sales.”
When a customer approaches an actiMirror , 25 facial features are analysed to give a person’s age, gender, mood and ethnicity to provide a tailored advert or selection of products, Ruiz-Sanchez said.
As shoppers increasingly buy online, brick and mortar retailers are looking for more ways to use technology such as Internet of Things (IoT) devices like Bluetooth beacons to engage with shoppers, learn about customers and to sell more.
Retailers are really struggling to make the figures that they did last year. They have a severely reduced number of sales
Victor Ruiz-Sanchez, actiMirror CEO
A global survey by KPMG released in 2015 found 20 per cent of 768 global industry leaders predicted the adoption of IoT devices would have the greatest monetisation potential in retail.
Ruiz said the company located to Hong Kong to be close to manufacturers in the Pearl River Delta as well as for the city’s strong intellectual property protections and low taxes. It was among the first 11 companies in Swire Properties’ Blueprint accelerator programme in January last year.
After conducting testing with companies including Swire and Li and Fung, Ruiz-Sanchez said the start-up is now ready to install actiMirror devices through distributors in the United States, Europe, the Middle East and Southeast Asia.
The mirrors allow retailers or restaurants and hotels to legally collect customer data when users scan a QR code and enter their details to download a picture or video taken through the device.
One of the company’s full-length selfie mirrors is installed in Swire’s Mr and Mrs Fox restaurant in Quarry Bay. It collected the contact details of 27 customers in one night, compared with 50 details shared manually in the preceding five months.
No personal data is shared without a user’s permission and the actiMirror does not store images or videos taken with the device, Ruiz-Sanchez said.
Companies using the mirrors receive regular reports on customer demographics and conversion rates from the anonymised data collected.
The mirrors, which start at US$2,000 can also be installed in areas such as lifts to play adverts to a targeted demographic, from watches for men in their 40s to anti-wrinkle creams to women in their 60s.
For each advert viewed, the hotel or building where the actiMirror is installed receives a payment from the advertised brand, Ruiz explained.
While originally targeting the retail and hospital industries, Ruiz-Sanchez said the company has also received interest from the health care and exhibition sectors.
The start-up is now seeking to raise a post-seed funding round of US$3 million to support product development.


actiMirror on WHub

April 15th, 2016

actiMirror on WHub