Magic Mirror made to measure

April 20th, 2018

Magic Mirror made to measure

A Hong Kong-based startup has made an interactive display for smart shopping and profit boosting.

The actiMirror, installed in shops, malls, hotels, bars and restaurants, springs to life when someone approaches.

Its sensor, RFID tagging and facial recognition technology can analyse 25 facial features to decipher a person’s age, gender, mood and ethnicity. Then it presents on the mirror screen product info and advertising messages tailored for the person in front of it.

Valuable info, such as sales conversion rates, consumer behaviour and demographics gathered by the actiMirror are available to retailers, enabling them to fine-tune product, pricing and promotion.


Now TV: When Retail is combined with Technology

April 12th, 2018

Now TV: When Retail is combined with Technology


Come to see us at Shoptalk

February 21th, 2018

Come to see us at Shoptalk


actiMirror & Marriott Hotels

January 12th, 2018

actiMirror & Marriott Hotels

ActiMirror, a connected intelligent mirror platform for data analytics insights and a real time personalised consumer experiences, is one of three participating startups in the Marriott Hotels TestBED programme in the MEA region. The programme is a unique startup accelerator focused on transforming the future of travel and hospitality.

“Actimirror is an omni-channel platform to connect the offline and the online under one roof,” said Fulvio Riva, COO.

The startup received various training and will be part of 10-week acceleration programme to pilot its product in a Marriott Hotel property in the UAE.


Mirror, mirror on the wall: how Chinese start-ups plan to change the way shoppers try on clothes

December 27th, 2017

Mirror, mirror on the wall: how Chinese start-ups plan to change the way shoppers try on clothes

Mirror, mirror on the wall: how Chinese start-ups plan to change the way shoppers try on clothes
Smart mirrors are seen as a competitive advantage for offline retailers struggling to compete with the shift to e-commerce.

With offline retailers struggling for shoppers’ attention in a world of digital distractions, some tech companies are betting there is one thing young shoppers won’t get tired of looking at – themselves.
While shopping offline has its advantages, like being able to try on an outfit to see if it fits or applying lipstick to make sure it match your skin tone, there are downsides. Despite the overwhelming choice of products on display, shoppers have time limits and often can only try on several outfits or make-up products before needing to make a decision to purchase or not.
To make the offline shopping experience more interactive at a time when “showrooming” – where shoppers browse offline but purchase online – is prevalent, companies like Shanghai-based Haomaiyi and Hong Kong start-up Actimirror are developing mirrors that double as hi-tech displays with touch screens and even augmented reality features to provide personalised recommendations to shoppers, and in return helping stores increase sales.
“People spend 11 hours a day looking at screens on their computers, phones, even televisions, and it’s just too much information. They start filtering out screens in their environment at a mall, they don’t look at it,” said Victor Ruiz-Sanchez, chief executive of Actimirror.

“We chose to do mirrors because looking in a mirror is instinctive, you’ll never filter out your own reflection.”
Offline retailers are increasingly looking to incorporate such interactive shopping experiences in-store to help boost fledgling sales as more consumers turn towards e-commerce. In the US, as many as 25 per cent of shopping centres are expected to close down by 2022, according to research by Credit Suisse. San Francisco-based Oak Labs developed a “connected fitting room” that aims to transform the physical shopping experience. The firm has raised more than US$4 million in funding to date.
Ruiz said some of the features of the smart mirror, such as the ability to superimpose lipstick and foundation colours onto a shopper’s reflection, enable a faster and more interactive experience, which in turn can boost sales as nobody wants to “try on 10 different lipstick colours”.
With just several finger taps on a mirror display, shoppers can see the effects of different make-up products on themselves within a matter of seconds.
“For the younger generation of shoppers, merchants putting something on a rack is not enough any more,” said Ruiz.
Hong Kong company ready to sell interactive mirrors aimed at boosting shops’ sales
Shanghai’s Haomaiyi produces a similar product, but unlike Actimirror, the Chinese company’s main focus is around becoming a virtual dressing room. Since its founding four years ago, the company has raised close to US$19 million in funding and is seeking raise a new round of capital.
Its mirror is embedded with augmented reality technology that can superimpose a shopper’s selected outfit onto their reflection in the mirror, allowing shoppers to try on a selection of outfits in a matter of seconds.
“With data collection of customers, the mirror can make personalised recommendations … increasing the potential of a purchase and thereby boosting store sales,” said Lei Lei, Haomaiyi’s research and development director, who oversees the development of the smart mirror product.
“If customers cannot see what clothes are on display, they will not buy them. But with smart mirrors, all available outfits can be displayed on the screen and customers will be able to choose a style and virtually try them on.”
Haomaiyi will launch a public showcase over the Chinese Lunar New Year holiday period next year to demonstrate its product, according to Lei, although he declined to reveal further details.
Actimirror’s product automatically detects and analyses 70 data points to determine the approximate age, ethnicity and expressions on a customer’s face when they are standing in front of the mirror. Based on the data, the mirror can then make smart recommendations such as make-up or clothing preferred by the customer’s age group, for example.
Actimirror already works with retailers such as Benefit in Hong Kong. In its flagship store in the city’s Time Square shopping centre, Actimirror’s smart mirrors double as a touch-screen display that lets users to browse Benefit’s products, look at reviews and even snap a selfie after getting a makeover by a real life Benefit make-up artist.
According to Ruiz, Actimirror is in the process of raising almost US$10 million in funding from investors in the US and UK. The start-up recently graduated from Infiniti Lab 3.0, a Hong Kong-based accelerator programme organised by the carmaker.
Meantime, Haomaiyidoesn’t just want to disrupt the offline shopping model – it is working with online e-commerce stores to help users virtually try on clothing.
Shoppers use their mobile phone to upload a full-body photo and provide data such as height and weight, and Haomaiyi’s technology will superimpose an outfit onto the picture so buyers can see what it will potentially look like, Lei said.
Haomaiyi is already working with some merchants on Alibaba’s e-commerce platform Tmall with the aim of adopting this feature, according to Lei. Alibaba owns the South China Morning Post.
“What we’re doing is not a [gimmick], we want to help retailers survive,” said Ruiz. “If they don’t do something different from their competitors, people won’t come back to the store.”


actiMirror for Infiniti Motor Co.

November 15th, 2017

actiMirror for Infiniti Motor Co.


actiMirror at Plug & Play – Sunnyvale CA

November 1st, 2017

actiMirror at Plug & Play – Sunnyvale CA


actiMirror Corp. announces its expansive new Sales and Offline Retail Digital Integration Strategies

September 25th, 2017

actiMirror Corp. announces its expansive new Sales and Offline Retail Digital Integration Strategies

SUNNYVALE, California – actiMirror Corp., the leading IoT smart mirror platform delivering real-time personalized consumer experiences and data analytics insights for the Retail, Hospitality, Healthcare and Exhibition sectors, announces the:

• deployment of actiMirror’s Offline Retail Digital Integration Strategy
• sales organizational expansion into the North American and Chinese markets

Offline Retail Digital Integration Strategy
The company’s smart mirror plaform is ‘at home’ in retail and hospitality environments, being a natural and intuitive vehicle to get consumers’ attention and engagement via personalized in-store experiences.

During 2016, actiMirror created bespoke software Apps on their proprietary IoT platform.

During 2017, actiMirror has significantly enhanced their business proposition by:

• creating the actiMirror App Store market place with a comprehensive software infrastructure to allow fast integration and deployment of third party proven Apps designed by experts in their fields. The actiMirror App Store market place was released in beta in June. It proved a robust platform for growth during the testing months, and is now fully released and available.
• enhancing their SDK for deeper platform integration
• delivering highly granular data analytics insights

actiMirror is now well positioned to effectively offer a wider variety of solutions to their clients by:
• developing their own proprietary software Apps
• working with current and new App developers
• enabling clients and integrators to do their own in-house software development

Expert App developers in verticals such as beauty, garments, hospitality, healthcare, fitness, etc. have quickly understood that our wide variety of built-in sensors and the fact that we offer mirrors instead of plain screens does enhance their product offering being traditionally delivered via tablets and smartphones. As a result, exciting Apps and consumer experiences are currently being developed for flagship retailers and hospitality players.

Sales Strategy
Increased commercial traction confirmed North America and China as two key markets for actiMirror solutions. The company has therefore decided to grow their presence organically, starting with the appointment of Mr. Adrian QUIGG as Global Sales Director and the promotion of Mr. Derek ZHANG as Director Country China, and Head of Product Development.

Mr. QUIGG joins actiMirror with solid credentials in sales management having held senior global positions in major product based companies. He will place particular emphasis in North America recruiting specialized sales resources, whilst also driving the sales process and strategy across all international markets. Adrian will operate both from a commercial office in Silicon Valley and HQ in Hong Kong.

Mr. ZHANG joined actiMirror in 2015 as Business and Product Development Manager. In his new role, Derek will grow business in market China with appointed strategic partners. He will still lead the product development team responsible for new product releases. Derek relocated to Shanghai on Sept 1, 2017 and will operate both from a commercial office in Shanghai and HQ in Hong Kong.


The actiMirror team has now expanded to Silicon Valley with Plug and Play

August 15th, 2017

The actiMirror team has now expanded to Silicon Valley with Plug and Play

SUNNYVALE, California, Aug. 10, 2017 /PRNewswire/

Plug and Play has revealed the elite group of startups accepted into their Fall 2017 batches. “After reviewing 2,800 startups, we are proud to welcome the 101 startups into our innovation platforms. Together, with our team members and community, Plug and Play’s goal is to showcase the startups to at least 30 corporate partners and 30 investors per vertical in the next 100 days,” comments Saeed Amidi, Founder & CEO of Plug and Play.

Each of these startups will be joining one of six programs running concurrently over the next three months: Brand & Retail (20 startups), Energy & Sustainability, Fintech, Food & Beverage, New Materials & Packaging, and Supply Chain & Logistics. Participation for startups requires no equity or fees.

Plug and Play only accepted 3% of the qualified startups that applied to this latest cohort. The list of admitted companies is posted on their website: http://bit.ly/pnpfall2017


Derek Zhang about actiMirror

April 16th, 2017

Derek Zhang about actiMirror