Cosmetics industry gets virtual make-over

April 4th, 2017

Cosmetics industry gets virtual make-over

An IoT business has launched an AR virtual make-up app for smart mirrors at Insight Retail Live Sydney last week.

Launched by Hong-Kong based actiMirror, the app uses next-generation connected smart mirrors equipped with a high-power CPU and upgraded cameras and touch screen capabilities.

“The implementation of AR represents the holy grail of omnichannel integration today, and is a tremendous breakthrough for the actiMirror team,” said company CEO Victor M. Ruiz.

“We have successfully attracted many international flagship retailers because no competitor can currently match the engaging way we deliver both real-time customised experiences to consumers and priceless data analytics insights to businesses.”

When a person approaches the smart mirror, built-in sensors activate a high-resolution display showing personalised content that matches their particular needs.

Content is then carefully selected to match specific interests based on a combination of anonymous demographic traits and object identification – typically a product sales tag – via Radio Frequency Identification (RFID).

According to a 2015 report by global research firm Gallup, businesses that optimise emotional connections outperform competitors by 26 per cent in terms of gross margin and as much as 85 per cent in sales growth.Technology analysts Gartner have stated that 6.4 billion connected devices will already be in use in 2016, up 30 percent from 2015.

“It is important to remember that more mirrors mean more data points, which leads to better-informed, more profitable decision-making,” said Ruiz.

“With data, you do not need an opinion, without data, you just have an opinion”.


Smart Mirror Platform

April 4th, 2017

Smart Mirror Platform


actiMirror wins “Inside Retail” contest

January 18th, 2017

actiMirror wins “Inside Retail” contest

Hong Kong retail technology startup ActiMirror has won a 10-way pitchfest, the culmination of Retail’s Cutting Edge seminar held in the city on Monday.

ActiMirror, which helps stores to become omnichannel hubs by enhancing the overall guest experience through interactive, digitally connected mirrors in stores, was founded by Spaniard Victor Ruiz and Italian Fulvio Riva, who relocated to Hong Kong to fulfil their dream due to the city’s business-friendly environment.

The company’s technology allows people to interact on social media while trying on clothes, recommends complementary products from the host retailer and provides customer response feedback and data. Part of ActiMirror’s prize is a consulting session with KPMG Hong Kong.

Runners-up in the pitchfest were Popabox, a 24-seven locker service concept for online deliveries, and iStyleup, an online fashion portal which bridges the gap between designers who cannot afford retail rents and customers by harnessing social media and trendsetters’ recommendations.


HSBC Global

July 4th, 2016

HSBC Global


Technology Company of the Year, Computer World Awards 2016

June 24th, 2016

Technology Company of the Year, Computer World Awards 2016


InvestHK Foreign Direct Investment

June 2nd, 2016

InvestHK Foreign Direct Investment

Unleashing the Power of Intelligent Shopping … Through a Looking Glass Hong Kong-based Internet of Things (IoT) startup actiMirror relocated its base from Milan to the city, reflecting strong business traction and widespread interest in its level of innovation.

Human fascination with the mirror can be traced back throughout civilisation and its enduring appeal today is the reason why actiMirror came into being. actiMirror not only reflects a user’s
personal appearance, but it engages consumers on an emotional level by displaying real-time personalised content to suit each individual’s needs.
actiMirror also ensures better-informed decision making and boosts profits. Installed with sensors and using RFID tagging and biometric detection technologies, actiMirror helps retailers collect anonymous consumer data including essential insights such as sales conversion rates (trial vs buy ratios), in-store behaviour (including products evaluated prior to final selection and purchase), detailed consumer demographics, up-to-the-minute inventory and sales monitoring. This information is curated and delivered both to headquarters and locally, enabling wellinformed decision-making on key product focus, price-positioning and major sales promotion initiatives.
“With actiMirror, we are unleashing IoT’s potential to disrupt the retail, hospitality, healthcare and exhibition sectors, by delivering an emotional and unique experience to customers and valuable data analytics to businesses,” Victor Ruiz-Sanchez, CEO and cofounder of actiMirror, said. Relocation to Hong Kong Determined to challenge the status quo, Ruiz-Sanchez realised
Hong Kong’s advantages and in 2014, he decided to relocate the company’s headquarters from Milan to Asia. “We’ve considered a number of places. But Hong Kong enjoys several advantages that other Asian cities do not have – close proximity to Mainland China, rule of law, competitive tax regime, well-known efficiency, economic freedom and a can-do mindset.
These factors all blend together to make Hong Kong an ideal runway for our business to take off successfully. Hong Kong’s startup, angel and venture capitalist scene is also beginning to
consolidate and attract more potential investment partners,” RuizSanchez said. actiMirror’s Hong Kong operations includes a team of product development specialists and a sales force that focuses on worldwide business growth. So far, seven direct and 15 indirect jobs have
been created in this region. In fact, some 90 percent of the company’s business is software and only 10 percent is hardware. “Our proprietary software is the life blood of our business and it’s
worth noting that this is 100 percent made in Hong Kong,” he said.
Ruiz-Sanchez is optimistic about his venture. Quoting the KPMG Global Technology Innovation Survey (Autumn 2014), he said that Retail/Intelligent shopping was identified by 20 percent of the 768 global industry leaders interviewed by KPMG as the top vertical application with the greatest monetisation potential as a result of adopting IoT.
“How we shop today is changing dramatically in the era of Big Data,” declared Ruiz-Sanchez. “Data Analytics are instrumental in providing organisations with a massive competitive advantage versus their business rivals.”
In terms of doing business, he thinks Hong Kong has friendly customers to help run the company’s market validation projects and a supportive government for startups. “InvestHK has been instrumental in supporting actiMirror from day one. They gave us a welcome above the call of duty, guided us through different schemes available to startups and broaden our network. One does not often come across a team that is so committed to delivering on
its mission,” he concluded.


actiMirror on ITproMAG

May 31st, 2016

actiMirror on ITproMAG


actiMirror on Unwire.pro

May 25th, 2016

actiMirror on Unwire.pro

互聯網經濟時代,零售、服務行業除了要開拓網上業務作數碼轉型,大數據及物聯網等最新科技的應用亦不應忽視。據 Gartner 數據顯示,2016 年全球已有 64 億件物聯網裝置連接網絡,相比去年增加 30%。隨著未來物聯網技術進一步應用和普及,可以預見傳統產業結合物聯網提升服務為企業增值是一大趨勢。

由意大利移陣至香港的 actiMirror,就設計出「智能鏡」裝置,配合傳感器和大數據分析的軟硬件整合方案,將「鏡」這一日常可見的物件化為物聯網裝置,為零售、服務、餐飲等行業提供「物聯網」科技的實際應用方案。

2014 年末 KPMG Technology 發布的全球科技創新調查報告顯示,其全球 768 名受訪的行業領袖當中,有 20% 認為「零售/智能購物」在物聯網最具代表性的業界應用實例,擁有最大的商業及發展潛力。不少企業或是初創公司均投入研發相關的智能裝置,例如 Adobe 與其他公司合作研發的「智能購物袋」,可辨識店內產品;又如現時不少餐廳均可見,提供給顧客點餐用的平板電腦,以及商場內可互動的資訊展示板等,而智能鏡 actiMirror 就是其中一個物聯網裝置應用方案。

智能鏡化身物聯網裝置 大數據分析提升企業服務
actiMirror 的智能平台裝設特製程式,可加強與消費者的互動。每當顧客走到智能鏡前,除了鏡中倒影外,還會顯示由內置傳感器觸發播映的高清影像,傳感器會辨識顧客的年齡、性別等個人特徵以及場景,展示實時個人化資訊。

actiMirror 創辦人及行政總裁 Victor Ruiz-Sanchez 表示,展示的內容會根據匿名統計數據和 RFID(射頻識別)物件辨識技術,配對顧客感興趣的特定事物,影像內容涉及廣闊題材,包括互動產品展示、教學短片、資訊娛樂影片等。actiMirror 的商業發展部總監 Derek Zhang 補充,透過 RFID(射頻識別)物件辨識技術,顧客將商品帶到鏡前時就會自動顯示相關資訊,方便顧客了解。

Victor 提到,發布會上展出的已是第二代 actiMirror,對比第一代僅提供圖像展示、影響播放和天氣資訊三項功能,第二代已加入人臉辨識、RFID、安全監控、自拍功能以及 B2B 開發套件等功能支援,而未來的第三、第四代更會加入智能流動裝置整合、NFC/iBeacon 通訊技術以及 B2C 的開發套件和 API 等功能。他強調設計 actiMirror 並非是單純作為智能裝置使用,而是建立一個基於物聯網和大數據的智能平台,透過「智能鏡」平台,為應用 actiMirror 的商舖和行業收集公司的數據和顧客的匿名數據,為企業提供具價值的銷售數據分析,同時亦為消費者提供更為互動的服務體驗。

適合不同行業應用 建立物聯網平台生態圈
Victor 指 actiMirror 適用於零售、服務、醫療、教育及展覽等不同行業或場景,因此亦按使用場景設有不同大小,大至等身鏡、小至化妝鏡均有提供。不過 Victor Ruiz-Sanchez 卻透露,硬件銷售並非他們的主要收益來源,預計最多佔 20%,他認為應用 actiMirror 的關鍵,在於其團隊在後端提供各種 SaaS 軟件服務,由最基本的資訊、娛樂內容到基本的數據分析,再到企業定制數據分析等加值服務,才是 actiMirror 的主要收益來源,同時亦是 actiMirror 平台的真正用處。

「這是大數據的時代。」Victor 強調,「由於網絡頻寬、儲存空間、電腦運算能力三大『數碼加速器』以幾何級數發展,大數據分析現時已經是企業組織與行業對手競爭所不可或缺的利器。」他解釋,actiMirror 方案以智能鏡展示個人化資訊吸引消費者,並在與消費者互動過程中收集匿名數據,包括分析銷售轉換率、店內行為(最終選擇和購買前的產品評估)、消費者統計、實時存貨和銷售監測等,並讓這些資料可以在店鋪、公司分部及總部之間即時傳遞,讓管理人員能即時回應市場變化,在價格定位和銷售方案等方面作出基於數據的最佳決定。

他續稱,actiMirror 的運作就如智能手機,可以按需要安裝應用程式,當有合適商戶業務的新程式時亦會收到通知,往後還可以根據實際業務需要調整程式設置。而訂閱 SaaS 服務的模式,無疑最為適合 actiMirror 平台,商戶可按自身業務需求使用,而隨著平台不斷的發展及未來開放開發套件和 API,將有助建立整個生態圈,並將 actiMirror 推進 B2C 普遍消費者市場。 顧客在掃描 QRcode 取回相片時,會被詢問是否願意提供簡單個人資料及電郵地址。

位於太古坊 的 Mr & Mrs Fox 餐廳就是其中一間試行 actiMirror 商舖,除了提供宣傳資訊外,顧客還可以按下鏡旁的按鈕與好友一同在鏡前自拍,然後透過掃描 QRcode 即可取回相片。透過這種互動方式商戶可獲取顧客的姓名和電郵地址等簡單個人資料,亦能取得顧客的同意允許向他們作推廣宣傳。Victor 亦強調,actiMirror 會以匿名方式整合消費者的資料,系統不會保存任何圖像或影片,可保障消費者數據的私隱權,而該公司的數據業務亦符合個人資料(私隱)條例的要求。

actiMirror 不同的應用場景。

無懼競爭 集資投入研發完善產品
其實目前市場上並非沒有類似概念的產品,不少企業均看到傳統行業應用最新科技的好處,不過這類產品多數是針對單一的行業和市場。例如在服裝零售行業,不少顧客在網上購買衣服後,發覺尺寸不適合時退回商品很常見。不過退回商品不論對於顧客還是商舖,不僅麻煩而且還要花費額外時間和金錢,可謂費時失事。即使顧客在實體商舖中購買,退還手續也可能需要長時間的等候和大量文書工作。美國品牌 Rebecca Minkoff 就採用了新技術,解決顧客未能選到最合適衣服的問題 — 在專門店中安裝了具觸控功能的智能試身鏡。

該公司認為網絡購物時,顧客往往需要瀏覽衣服的各種評論來衡量選擇,以及估計合適自己身材的衣服尺寸。可是當衣服購買回來後,往往只是勉強合身,而非完全合身。而透過智能試身鏡則可以為顧客創造更方便和個人化的購物體驗和建議。這顯示了應用新技術到傳統行業已是大趨勢。

Victor 承認 actiMirror 在市場上有不少競爭對手,但他認為其他同類型的產品未能像 actiMirror 般能滿足不同行業的需求,例如在酒店行業,不少酒店的大堂、走廊以至電梯均有用上各種鏡面來裝飾,若運用 actiMirror 取代,則可以提供互動式的體驗給酒店客人,而且其人臉辨識功能亦可提供更精準的內容資訊;而在零售、展覽等行業,actiMirror 的 RFID 物件辨識技術亦能派上用場。現時 actiMirror 於中國東莞設有分部管理產品製造,而香港則主力研發及銷售,而意大利分部亦以銷售為主。Victor 表示希望公司在今年七月前完成 300 萬美元的集資目標,並投入 53% 的資金用作軟硬件研發及招聘研發團隊之用,期望在 2017 年推出第三代,並在 2018 年將 actiMirror 第四代完善至真正的物聯網平台,進軍智能家居市場。


actiMirror on Sing Tao Daily

May 13th, 2016

actiMirror on Sing Tao Daily


actiMirror on Ming Pao magazine

May 9th, 2016

actiMirror on Ming Pao magazine